Builder’s Mall

Name of Project
Builder's Mall
Location
Islamabad
Size
70,000 Sq. Ft.
Date of Completion
2012
Scope
Architecture and Interior Design, coordination and top supervision
With the site being located on the outskirts of the city, how does one attract visitors? The solution was two-fold.  Firstly, by introducing the concept of a Builders Mall, showcasing a variety of products catering to the building industry. Secondly, by designing an architectural envelope that creates a heightened state of interest and gives products a marketing boost, making people travel long distances, just for the experience. From the outside, the modern expression of the architecture puts forth a fresh and inviting face.  Inside, creative use of materials invites customers to an unfolding spatial drama of levels, forms, colours, textures, and lighting. Exposed diagonal beams in a longitudinal plan offer unfettered views.  Within this open and dynamic space, cargo shipping containers have been delicately poised at different levels, to house products of varying themes.  Coming to the Builders Mall, one gets exposed to a whole array of experiences